Companies want their team members to be productive, to care about their customers and other employees, to think critically, to be loyal to the organization. In short, they want team members to be engaged. Engaged employees will bring customers in and keep them coming back. You must find your wider purpose.
Oftentimes, though, ESG Alignment can be nearly “invisible.” You’ll need to measure, measure, and measure again. As is the case with any other initiative, your ESG Alignment initiatives should be given a clear owner, a plan, a set of targets, and a budget allocation.
Strong ESG alignment can drive sustainable business models and unleash high organizational performance. Ask yourself some of these key questions when considering your wider purpose and alignment performance: